Imagine a work day where your smart phone keeps standard work hours — turns on when you begin working and off it goes as you head home for the evening. Volkswagen did more than just imagine this when its German operation recently adopted a policy that turns on its email servers a half hour before the work day begins and turns it off a half-hour after the day ends (policy applies to all non-managerial blackberry users).

According to an article in Wired magazine online, Volkswagen’s intention is improve worker well-being by promoting a work culture where people should not be expected to work or be reached at all hours of the day. AMEN!

Blackberries, iPhones and their smart phone competitors keep us constantly wired, so the difference between work and play is increasingly blurred.

It has become widely accepted that for a telemarketer to call during dinner-time or at night is intrusive, if not illegal in some places, so why not a similar sentiment toward a client or co-worker that can’t wait until the morning to send a message? The task at hand probably won’t get done any sooner because we are aware of it at 11 P.M. instead of 8 A.M. the next day. The world will also likely not come to an end because we are not available to answer messages at all hours of the night.

I would venture to call the Volkswagen decision revolutionary by US standards, yet in uber efficient Germany, it is possible? The policy indicates a sensitivity to worker quality of life in a digital world that should really be present in some form in every company.

I’m sure much of the counter argument revolves around how this stunts productivity, but does it really? There are endless studies that show how workers waste at least 25-30% of their time at work messing around on the Internet for personal reasons anyway. Why not make the work day more efficient and our off-hours genuinely preserved for leisure?

So at the end of the work day, what’s more important? Reading emails during dinner or spending time with your kids? Answering questions on a Blackberry that can wait until the morning or taking a jog, cooking a proper meal, watching a movie with a friend? It seems like the answer should be pretty obvious for the non-workaholics out there, but then again, not everyone loves to log off!

Logging out now…